A close-up of the nameplate of a bright red Fiat.

These are the top 10 worst-selling cars in Canada

Have you ever wondered which cars no one is buying?

A recent roundup from Driving.ca gives readers a glimpse into the world of the worst-selling vehicles in Canada.

The list, which only features vehicles with base prices of less than $100,000, features the top 10 vehicles that saw seriously disappointing sales during the first three months of 2019.

How disappointing? Only a combined 240 people bought the vehicles on this list. According to Driving.ca, thats “roughly the number of Civics sold by Honda Canada every day in March.”

Driving.ca had other criteria for the cars that qualify for the list: The vehicle had to be on sale at the beginning of 2019, it couldn’t be a two-seater, and couldn’t be a vehicle that was officially cancelled. The vehicles that absolutely no one bought were also excluded.

There’s a three-way tie for the 10th spot and a two-way tie for the eighth spot.

Here’s the list, from worse to, well, worst:


10: Fiat 500, Volvo S90, Jaguar XF

An Italian car, a Swedish car and a British car all head up the 10th spot with a three-way tie.

Sales for the Fiat 500 are down 56% year-over-year.

The Volvo S90 has been drowned out by the company’s SUVs and wagons, which account for 85% of Volvo’s Canadian sales.

And the Jaguar XF, a sedan, is also losing ground to the luxury SUV market.


8: Maserati Ghibli and Jaguar XJ

The eighth spot sees the Maserati Ghibli and the Jaguar XJ go head-to-head in a two-way tie.

The Ghibli’s sales have dropped by 24% this year. This luxury car, unlike its Quattroporte and GranTurismo counterparts (which were marketed toward ultra wealthy customers), is considered to be one of the more accessible models offered by the Italian carmaker.

As was the case with the Jaguar XF and the Volvo S90, SUVs have eclipsed these luxury cars.

The Jaguar XJ, which Driving.ca says is the company’s flagship vehicle and longest-running nameplate is down 69% in sales.


7: BMW 6 Series


BMW’s 6 series was revived in 2012. Two of the three 6 Series vehicles sell for more than $100,000, according to Driving.ca. But the 6 Series Gran Turismo sells for less than $80,000.

Still, sales for the 6 series are down 69%.


6: Infiniti Q70

Fewer than 2,400 of these vehicles have been sold in Canada over the past 10 years. According to Driving.ca, this is a car that’s “largely been ignored.”

Its sales are actually up 13% in 2019, but that didn’t help it stay off this list.


5: Lincoln MKT


This Canadian-made vehicle saw sales drop 45%. In fact, sales have fallen consistently over the last seven years. Between 2010 and 2018, MKT sales plummeted by 83%.


4:  Fiat 500X


Another Fiat on the list, the 500X, which launched in 2015, hasn’t been able to make up for the disappointing sales history of the 500 series.

This subcompact crossover just hasn’t quite caught on: Its sales are down 19% so far this year. Last year alone, sales dropped a whopping 91%.


3: Kia Cadenza


The Kia Cadenza couldn’t attract even 200 buyers in 2013, the year it arrived on the market. Unfortunately, just as it came out, “buyers were fleeing sedans, especially large sedans,” according to Driving.ca. Sales are down 29% this year so far.


2. Genesis G90


The Genesis G90 is Hyundai’s flagship vehicle in the Genesis series. It was once called the Hyundai Equus.

The name change didn’t prevent this vehicle from suffering a 77% sales decline this year.


1. Fiat 500L


The number one worst-selling vehicle is the Fiat 500L. Sales are down 60% this year. According to Driving.ca, the car is known for “poor reliability” as well as “poor styling and unappealing on-road behaviour.”

That’s three appearances on the list for this manufacturer.

Sorry, Fiat.